The Greeks were famous in antiquity for their adventurous and curious spirit, which led to the establishment of numerous Greek colonies across the Mediterranean and beyond. Tucked away on Spain’s beautiful Costa Brava, one of these ancient Greek colonies, called Emporion, was a truly remarkable Greek settlement that thrived far from metropolitan Greece on the other side of the Mediterranean.
Emporion is an excellent example of early Greek expansion, as it became a place where Greek traders and settlers converged to establish a bastion of Greece at the far western end of the Mediterranean.
Emporion became a thriving hub that, for centuries, played a crucial role in shaping the foundations of early European exchange and people’s movements. When discussing Greek colonies, we normally focus on Asia Minor and the Italian Peninsula. However, here on the Iberian Peninsula, these ancient Greek explorers left their unique mark, proving that the ancient Greeks were, in fact, quite the adventurers.
The story of Emporion started around 575 BC, when Greek seafarers from Phocaea, a Greek city in Asia Minor (modern-day Turkey), set their sights on the western horizon, seeking more land to expand their opportunities. These people were the same adventurous men and women who founded Massalia (today’s Marseille) on the opposite side of Emporion, on today’s Mediterranean coast of France.
Their initial settlement, the “Palaiapolis” or Old City, was cleverly positioned on a small island, now comfortably part of the mainland, due to thousands of years of land reclaiming in the broader area. We can only imagine the spectacle of Greek ships filled with exquisite pottery, fine olive oil, and the kind of wine that only ancient Greeks could produce, setting foot on Iberia.
What was different at that time was that these people weren’t just there to exchange goods and sell their produce; they were there to stay permanently, injecting Greek culture into the local populations, importing fresh ideas, and the unique “Greek spirit” into the local area.
The very name they gave to the city, “Emporion,” means “market” or “trading post” in Greek. It leaves no room for doubt about its core purpose and the reason why this settlement was named after the Greek word for trade. Emporion was intended to become a cosmopolitan crossroads, a vibrant meeting point where Greek merchants met local Iberian populations, thereby establishing a robust trade route in a wide range of goods, from precious metals to essential food supplies.
What is particularly fascinating about Emporion is the relationship that developed between the Greek colonists in the area and the local Iberian tribes, especially the Indiketes. Initially, there was a clear divide—a literal wall separated the Greek and Iberian communities, as is often the case with newly established colonies throughout history.
But as often happens, shared interests and a healthy dose of realism slowly eroded those barriers, bringing locals and settlers together. Over time, mutual benefit led them to achieve a remarkable degree of cultural exchange, resulting in a truly blended society that contributed to the development of a unique community with its own strengths and characteristics.
This community thrived through commerce and cultural exchanges. Centuries later, during the Roman era, Emporion’s strategic value became undeniable. During the tumultuous Punic Wars, Emporion became a crucial landing point for Roman legions, demonstrating its geopolitical importance. The Romans, ever efficient, established their adjacent settlement, which eventually merged with the pre-existing Greek city. The collective name, Emporiae, perfectly encapsulates this dual Greco-Roman identity and heritage, where two powerful cultures merged on one remarkable site.
Today, what truly makes Empúries a must-see is the extraordinary chance it offers to walk through both Greek and Roman streets in a single visit. It’s not every day you get to stand where an ancient agora once buzzed with philosophical debate, and just right next to it, you can envision a Roman forum alive with political drama that only the Romans could offer.
The ongoing excavations, which commenced in 1908, continue to unearth incredible treasures—from formidable city walls and elegant temples, including one dedicated to Asclepius, the Greek god of medicine (perhaps an early version of a Greek health resort), to private homes adorned with breathtaking Roman mosaics.
The next time you visit northeastern Spain and Catalonia, be sure to visit this site of ancient Greek heritage on the Iberian Peninsula. Admire what is now known as Empúries, a name closely resembling its original one.
For a more detailed description of what led to the Greek colonization of the area, read here.
